
Mercedes-Benz has long been synonymous with luxury, and now the brand is making a bold statement in the high-performance SUV market with a groundbreaking milestone in Mercedes-AMG history. Introducing "Born in Affalterbach," this highly anticipated SUV is approaching its debut test drive. While specifics are still under wraps, we’re excited to share the latest updates with our customers.
What is Born in Affalterbach?
With a 57-year legacy of pushing boundaries, Mercedes-AMG is renowned for creating exceptional innovations that elevate the Mercedes-Benz brand. This upcoming high-performance SUV is no exception. Its defining feature? It’s being entirely developed in-house, from concept to components—a testament to AMG’s unwavering commitment to excellence. As one of AMG’s purest projects yet, this model is sure to captivate automotive enthusiasts.
Built on the cutting-edge AMG.EA high-performance platform, this SUV is the second model to utilize this advanced architecture. Fully electric, it represents one of the boldest ventures in AMG’s history. Michael Schiebe, head of Mercedes-Benz G-Class and Mercedes-Maybach, highlights, “SUVs have been among our most popular models for many years. With the 'Born in Affalterbach' SUV, we’re meeting this demand by delivering a truly compelling high-performance off-roader based on the AMG.EA platform.”
Though official specifications have not yet been released, we’ll keep you updated as this remarkable model progresses through its development and testing phases.
Stay Informed About This Exciting SUV
Details about the Born in Affalterbach SUV remain limited, but new information could be announced soon. Contact our dealership to stay updated on the latest developments, specifications, and opportunities for test drives. Our friendly and knowledgeable sales team is here to ensure you’re always in the know.