  Junior Achievement is a nonprofit organization dedicated to helping students discover their path in life. Through its life skills and career education programs, Junior Achievement guides young people toward the right career choices, mindsets, and life outcomes. Inspired by their impactful work, Mercedes-Benz has partnered with the organization to launch a new initiative called the Dream Days campaign.
Mercedes-Benz and Junior Achievement Join Forces for Dream Days
Junior Achievement empowers students to build better futures through programs focused on entrepreneurship, financial literacy, and career readiness. Their efforts caught the attention of Mercedes-Benz, leading to the launch of the Dream Days initiative. As part of the campaign, Mercedes-Benz will fund select students' participation in Junior Achievement programs.
Mercedes-Benz USA President and CEO, Dimitris Psillakis, shared his thoughts on the partnership: "Mercedes-Benz USA is proud to help contribute to the education and long-term success of the next generation as part of our longstanding partnership with Junior Achievement."
Junior Achievement CEO, Jack Harris, echoed this sentiment: "Junior Achievement is committed to helping young people pursue their dreams by providing the learning experiences and support they need to lead fulfilling, choice-filled lives."
As part of the Dream Days initiative, purchases of specific Mercedes-Benz models will generate donations to Junior Achievement. Participating models include the E-Class sedan, EQE sedan, C-Class sedan, and CLE Coupe. With every qualifying sale, a portion of the proceeds will go toward supporting youth education.
Education and youth development remain a core focus of Mercedes-Benz USA's social impact work. By investing in young people today, they aim to build stronger communities and more stable futures. Their broader social responsibility efforts fall under the banner of "Driving Your Future."
The Dream Days campaign will run from May 1 to July 31, 2025. During this time, customers who purchase select models as part of the promotion will also be contributing to a brighter future for America's youth.
Learn More About Dream Days
Mercedes-Benz and Junior Achievement are making a real difference in students' lives. Reach out to learn more about this inspiring collaboration and how you can be a part of it.
